{"id":6624,"date":"2022-07-12T18:01:16","date_gmt":"2022-07-12T18:01:16","guid":{"rendered":"https:\/\/www4.umc.br\/noticias\/?p=6624"},"modified":"2022-08-10T14:49:52","modified_gmt":"2022-08-10T14:49:52","slug":"entenda-a-influencia-dos-memes-no-nosso-cotidiano","status":"publish","type":"post","link":"https:\/\/www.umc.br\/noticias\/entenda-a-influencia-dos-memes-no-nosso-cotidiano\/","title":{"rendered":"Entenda a influ\u00eancia dos memes no nosso cotidiano"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6624\" class=\"elementor elementor-6624\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4d00bf2 e-flex e-con-boxed e-con e-parent\" data-id=\"4d00bf2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-019b2ad elementor-widget elementor-widget-text-editor\" data-id=\"019b2ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Professora do Curso de Comunica\u00e7\u00e3o e Marketing da UMC explica como os memes est\u00e3o transformando a comunica\u00e7\u00e3o mundial. <\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c2c457e e-flex e-con-boxed e-con e-parent\" data-id=\"c2c457e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dd8b3d elementor-widget elementor-widget-image\" data-id=\"5dd8b3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"643\" src=\"https:\/\/www.umc.br\/noticias\/wp-content\/uploads\/2022\/07\/Comunicacao-UMC-Entenda-a-influencia-dos-memes-no-nosso-cotidiano-1024x643.png\" class=\"attachment-large size-large wp-image-6626\" alt=\"\" srcset=\"https:\/\/www.umc.br\/noticias\/wp-content\/uploads\/2022\/07\/Comunicacao-UMC-Entenda-a-influencia-dos-memes-no-nosso-cotidiano-1024x643.png 1024w, https:\/\/www.umc.br\/noticias\/wp-content\/uploads\/2022\/07\/Comunicacao-UMC-Entenda-a-influencia-dos-memes-no-nosso-cotidiano-300x188.png 300w, https:\/\/www.umc.br\/noticias\/wp-content\/uploads\/2022\/07\/Comunicacao-UMC-Entenda-a-influencia-dos-memes-no-nosso-cotidiano-768x482.png 768w, https:\/\/www.umc.br\/noticias\/wp-content\/uploads\/2022\/07\/Comunicacao-UMC-Entenda-a-influencia-dos-memes-no-nosso-cotidiano.png 1484w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7a16428 e-flex e-con-boxed e-con e-parent\" data-id=\"7a16428\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9bb8ef elementor-widget elementor-widget-spacer\" data-id=\"c9bb8ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38b3774 elementor-widget elementor-widget-text-editor\" data-id=\"38b3774\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hoje em dia \u00e9 quase imposs\u00edvel n\u00e3o se deparar com um meme circulando nas redes sociais, sobre diversos temas. Os influenciadores e as grandes marcas usam o recurso para impulsionar seus conte\u00fados atrav\u00e9s da estrat\u00e9gia \u201cviral\u201d para criar um v\u00ednculo mais forte com seus seguidores.<\/p><p>A Coordenadora do <a href=\"https:\/\/www.umc.br\/nucleo-de-humanas\/nucleo-de-humanas-comunicacao-e-marketing\/\"><strong>Curso de Comunica\u00e7\u00e3o e Marketing<\/strong><\/a> da UMC, Prof\u00aa Mestre Gracy Astolpho Duarte, explica que os memes s\u00e3o frases ou imagens que surgem no ambiente virtual e se alastram rapidamente nas m\u00eddias digitais.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cec29a elementor-widget elementor-widget-spacer\" data-id=\"3cec29a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08517e9 elementor-widget elementor-widget-heading\" data-id=\"08517e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Impacto social<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-e01b1bd e-flex e-con-boxed e-con e-parent\" data-id=\"e01b1bd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b047cae elementor-widget elementor-widget-spacer\" data-id=\"b047cae\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c02664 elementor-widget elementor-widget-text-editor\" data-id=\"9c02664\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Estes recursos midi\u00e1ticos convidam o p\u00fablico a interagir e compartilhar conte\u00fados que entret\u00eam, informam, divertem e promovem o consumo. Atrav\u00e9s do humor, os memes est\u00e3o modificando a abordagem de comunica\u00e7\u00e3o nas redes sociais, principalmente nas duas \u00faltimas d\u00e9cadas.<\/p><p>Por conta do r\u00e1pido compartilhamento, quando usados de maneira adequada, os memes podem ajudar at\u00e9 mesmo a informar. \u201cCom o surgimento das redes sociais, as pessoas come\u00e7aram a compartilhar opini\u00e3o, gostos e estilo de vida com seus pares e com in\u00fameros desconhecidos no universo digital\u201d, afirma.<\/p><p>Para os apaixonados pelo universo online, o curso de Comunica\u00e7\u00e3o e Marketing da UMC permite a forma\u00e7\u00e3o de um profissional completo e apto para atuar nos meios digitais. Os alunos podem desenvolver suas habilidades em uma estrutura completa e Laborat\u00f3rios de Comunica\u00e7\u00e3o organizados para as aulas pr\u00e1ticas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9a6d7b elementor-widget elementor-widget-spacer\" data-id=\"c9a6d7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b8d67e elementor-widget elementor-widget-heading\" data-id=\"2b8d67e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Confira alguns dos memes mais famosos da internet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08277e1 elementor-widget elementor-widget-spacer\" data-id=\"08277e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-de08b21 e-flex e-con-boxed e-con e-parent\" data-id=\"de08b21\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1388ce elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"d1388ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrossel de imagens\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.umc.br\/noticias\/wp-content\/uploads\/2022\/07\/HOJE-E-DIA-DE-ROCK-1024x643.png\" alt=\"Hoje \u00e9 dia de rock, beb\u00ea: A frase dita por Christiane Torloni durante o Rock in Rio entrou para a hist\u00f3ria dos memes h\u00e1 11 anos.\" \/><figcaption class=\"elementor-image-carousel-caption\">Hoje \u00e9 dia de rock, beb\u00ea: A frase dita por Christiane Torloni durante o Rock in Rio entrou para a hist\u00f3ria dos memes h\u00e1 11 anos. <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.umc.br\/noticias\/wp-content\/uploads\/2022\/07\/doguinho-1024x643.png\" alt=\"Doge: Esse cachorrinho da ra\u00e7a Shiba \u00e9 uma fofura! Sua express\u00e3o desconfiada conquistou a internet.\" \/><figcaption class=\"elementor-image-carousel-caption\">Doge: Esse cachorrinho da ra\u00e7a Shiba \u00e9 uma fofura! Sua express\u00e3o desconfiada conquistou a internet. <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.umc.br\/noticias\/wp-content\/uploads\/2022\/07\/fry-1024x643.png\" alt=\"Futurama: O personagem Fry, da anima\u00e7\u00e3o Futurama, \u00e9 perfeito para quem est\u00e1 tendo uma reflex\u00e3o profunda.\" \/><figcaption class=\"elementor-image-carousel-caption\">Futurama: O personagem Fry, da anima\u00e7\u00e3o Futurama, \u00e9 perfeito para quem est\u00e1 tendo uma reflex\u00e3o profunda. <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 de 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.umc.br\/noticias\/wp-content\/uploads\/2022\/07\/grumpy-cat-1024x643.png\" alt=\"Grumpy Cat: A gatinha com cara de brava \u00e9 usada para expressar descontentamento nas redes sociais desde 2012.\" \/><figcaption class=\"elementor-image-carousel-caption\">Grumpy Cat: A gatinha com cara de brava \u00e9 usada para expressar descontentamento nas redes sociais desde 2012.<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 de 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.umc.br\/noticias\/wp-content\/uploads\/2022\/07\/math-mat-1024x643.png\" alt=\"Nazar\u00e9 confusa: Nazar\u00e9 de Senhora do Destino ficou conhecida mundialmente por conta de um meme. Na imagem, ela aparenta confus\u00e3o enquanto est\u00e1 cercada por equa\u00e7\u00f5es.\" \/><figcaption class=\"elementor-image-carousel-caption\">Nazar\u00e9 confusa: Nazar\u00e9 de Senhora do Destino ficou conhecida mundialmente por conta de um meme. Na imagem, ela aparenta confus\u00e3o enquanto est\u00e1 cercada por equa\u00e7\u00f5es. <\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Professora do Curso de Comunica\u00e7\u00e3o e Marketing da UMC explica como os memes est\u00e3o transformando a comunica\u00e7\u00e3o mundial. Hoje em dia \u00e9 quase imposs\u00edvel n\u00e3o se deparar com um meme circulando nas redes sociais, sobre diversos temas. Os influenciadores e as grandes marcas usam o recurso para impulsionar seus conte\u00fados atrav\u00e9s da estrat\u00e9gia \u201cviral\u201d para [&hellip;]<\/p>\n","protected":false},"author":990012,"featured_media":6626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-umc"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"rttpg_featured_image_url":{"full":["https:\/\/www.umc.br\/noticias\/wp-content\/uploads\/2022\/07\/Comunicacao-UMC-Entenda-a-influencia-dos-memes-no-nosso-cotidiano.png",1484,932,false],"landscape":["https:\/\/www.umc.br\/noticias\/wp-content\/uploads\/2022\/07\/Comunicacao-UMC-Entenda-a-influencia-dos-memes-no-nosso-cotidiano.png",1484,932,false],"portraits":["https:\/\/www.umc.br\/noticias\/wp-content\/uploads\/2022\/07\/Comunicacao-UMC-Entenda-a-influencia-dos-memes-no-nosso-cotidiano.png",1484,932,false],"thumbnail":["https:\/\/www.umc.br\/noticias\/wp-content\/uploads\/2022\/07\/Comunicacao-UMC-Entenda-a-influencia-dos-memes-no-nosso-cotidiano-150x150.png",150,150,true],"medium":["https:\/\/www.umc.br\/noticias\/wp-content\/uploads\/2022\/07\/Comunicacao-UMC-Entenda-a-influencia-dos-memes-no-nosso-cotidiano-300x188.png",300,188,true],"large":["https:\/\/www.umc.br\/noticias\/wp-content\/uploads\/2022\/07\/Comunicacao-UMC-Entenda-a-influencia-dos-memes-no-nosso-cotidiano-1024x643.png",1024,643,true],"1536x1536":["https:\/\/www.umc.br\/noticias\/wp-content\/uploads\/2022\/07\/Comunicacao-UMC-Entenda-a-influencia-dos-memes-no-nosso-cotidiano.png",1484,932,false],"2048x2048":["https:\/\/www.umc.br\/noticias\/wp-content\/uploads\/2022\/07\/Comunicacao-UMC-Entenda-a-influencia-dos-memes-no-nosso-cotidiano.png",1484,932,false],"tp-image-grid":["https:\/\/www.umc.br\/noticias\/wp-content\/uploads\/2022\/07\/Comunicacao-UMC-Entenda-a-influencia-dos-memes-no-nosso-cotidiano-700x700.png",700,700,true],"bdfe-large-thumb":["https:\/\/www.umc.br\/noticias\/wp-content\/uploads\/2022\/07\/Comunicacao-UMC-Entenda-a-influencia-dos-memes-no-nosso-cotidiano.png",600,377,false],"bdfe-hero-slider-thumb":["https:\/\/www.umc.br\/noticias\/wp-content\/uploads\/2022\/07\/Comunicacao-UMC-Entenda-a-influencia-dos-memes-no-nosso-cotidiano.png",1033,649,false]},"rttpg_author":{"display_name":"Morales","author_link":"https:\/\/www.umc.br\/noticias\/author\/morales\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/www.umc.br\/noticias\/category\/noticias-umc\/\" rel=\"category tag\">Not\u00edcias UMC<\/a>","rttpg_excerpt":"Professora do Curso de Comunica\u00e7\u00e3o e Marketing da UMC explica como os memes est\u00e3o transformando a comunica\u00e7\u00e3o mundial. Hoje em dia \u00e9 quase imposs\u00edvel n\u00e3o se deparar com um meme circulando nas redes sociais, sobre diversos temas. Os influenciadores e as grandes marcas usam o recurso para impulsionar seus conte\u00fados atrav\u00e9s da estrat\u00e9gia \u201cviral\u201d para&hellip;","_links":{"self":[{"href":"https:\/\/www.umc.br\/noticias\/wp-json\/wp\/v2\/posts\/6624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.umc.br\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.umc.br\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.umc.br\/noticias\/wp-json\/wp\/v2\/users\/990012"}],"replies":[{"embeddable":true,"href":"https:\/\/www.umc.br\/noticias\/wp-json\/wp\/v2\/comments?post=6624"}],"version-history":[{"count":13,"href":"https:\/\/www.umc.br\/noticias\/wp-json\/wp\/v2\/posts\/6624\/revisions"}],"predecessor-version":[{"id":6639,"href":"https:\/\/www.umc.br\/noticias\/wp-json\/wp\/v2\/posts\/6624\/revisions\/6639"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.umc.br\/noticias\/wp-json\/wp\/v2\/media\/6626"}],"wp:attachment":[{"href":"https:\/\/www.umc.br\/noticias\/wp-json\/wp\/v2\/media?parent=6624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.umc.br\/noticias\/wp-json\/wp\/v2\/categories?post=6624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.umc.br\/noticias\/wp-json\/wp\/v2\/tags?post=6624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}